Practical conversations about the questions behind business performance.

Most companies have a value proposition. Very few have one that works in every market they are trying to win.The instinct is to build a clear statement, the problem solved, the benefit delivered, the reason to choose you, and apply it consistently. That consistency feels like discipline. In practice, it is often the reason a company performs well in one market and fails to gain traction in another.

Leadership is often associated with having the right answers. But the most effective leaders I've worked with have something different in common: they ask better questions.

Leadership is often associated with having the right answers. But the most effective leaders I've worked with have something different in common: they ask better questions.