In This Conversation
Most companies have a value proposition. Very few have one that works in every market they are trying to win.
The instinct is to build a clear statement, the problem solved, the benefit delivered, the reason to choose you, and apply it consistently. That consistency feels like discipline. In practice, it is often the reason a company performs well in one market and fails to gain traction in another.
In this session of The Executive Edge Live, I am joined by Jakub Polkowski from GROWmatica, who has guided technology companies through market entry across 46 countries. Together, they draw on direct experience of what happens to a value proposition when the market evolves, when it enters a new market, and what companies need to do differently to make it work.
Each insight comes with the context behind it: not just what breaks down, but why it breaks down, and what it takes to adapt without losing the core of what you are selling.
This session is built for three audiences:Founders and CEOs who are building or rebuilding their go-to-market approach and want to understand what a value proposition needs to do, not just what it needs to say.Sales leaders whose message is not converting the way it should, and who suspect the problem is upstream from the sales team.
Companies preparing to expand into new markets who need to understand why a value proposition that works at home may not transfer to the new market.
No generic frameworks. No obvious advice. Just the patterns that separate a value proposition that drives revenue from one that does not.
