In This Conversation
Every organization has plans…Far fewer have challenged the thinking behind them.
The excitement of a new idea often carries us quickly into planning. Objectives are defined, timelines are established, and resources are allocated. Yet many plans begin to struggle long before execution, not because people lack commitment, but because the assumptions, priorities, and risks behind the plan were never fully explored.
Strategic planning is more than documenting what an organization intends to do. It is the discipline of challenging ideas, testing assumptions, considering alternative paths, and ensuring today's decisions support tomorrow's vision. The quality of a plan is rarely determined by how well it is written. It is determined by the quality of thinking that shaped it.
In August's Executive Edge Live, I'll be joined by my friend and former colleague, Jeff Perry, for a practical discussion on how experienced leaders approach strategic planning. Together, we'll explore why ideas that sound compelling in conversation can reveal hidden weaknesses once they're challenged, how writing a plan often exposes opportunities and risks that weren't initially considered, and why thoughtful planning is as much about critical thinking as it is about defining objectives.
Whether you're leading a startup, a growing business, or an established organization, this conversation will challenge how you think about planning before the work begins.Join us as we explore why the strongest plans don't start with answers; they begin with better thinking.





