In This Conversation
The Executive Edge Live
Most professionals read the wrong books for the right reasons.
Whether you're in sales, building a company, or leading a team, the instinct is to reach for the obvious, the category book that everyone recommends, and most people already know. But the leaders and operators who develop the deepest skills tend to draw from unexpected places.
In this session of The Executive Edge Live, I will draw on nearly four decades in sales, technology, and entrepreneurship to share the books that shaped how I sell, lead, and build, and why the most valuable read for a sales professional probably isn't a sales book at all.
Each recommendation comes with the reasoning behind it, not just what to read, but why it matters for your specific role, and what it will change about how you think and operate.
This session is built for three audiences:Sales professionals who want to develop skills that most of their competition isn't developing.Founders and entrepreneurs who need frameworks that hold up under real pressure, not just theory.Leaders navigating complexity, change, and the challenge of getting people moving in the same direction.No generic lists. No obvious picks. Just the books that made a real difference, and why.
